Starwood Vacation Ownership is now mainly a legacy name. In 2026, readers researching it are usually trying to understand the current Sheraton, Westin and Vistana-linked vacation ownership structure that now sits inside Marriott Vacations Worldwide.

If you are comparing products rather than nostalgia, read this alongside our guides to Florida timeshares, Florida vacation clubs, vacation ownership pros and cons and Wyndham Vacation Resorts.

What replaced the old Starwood structure

Marriott Vacations Worldwide's current vacation-ownership overview now presents the major active brands directly: Marriott Vacation Club, Sheraton Vacation Club, Westin Vacation Club, Grand Residences by Marriott, The Ritz-Carlton Club, St. Regis Residence Club and Hyatt Vacation Club. That is the key current update: buyers should research the present brand family, not assume the old Starwood label is still how the product is sold.

What Marriott Vacations Worldwide says about Sheraton and Westin now

The same current overview says Sheraton Vacation Club has 9 Sheraton-branded resorts with more than 3,500 villas and notes that the brand serves family destinations including Florida, South Carolina and Colorado. It also says Westin Vacation Club has 12 Westin-branded resorts with more than 2,000 villas, and that both Sheraton and Westin vacation-club resorts are part of the Vistana Signature Network.

That makes the old Starwood page worth keeping, but only if it is reframed as a legacy guide to the current Sheraton/Westin/Vistana ecosystem.

How the current ownership proposition is framed

Marriott Vacations Worldwide describes its vacation-ownership products around flexible usage options: access to an internal collection, an external exchange network, hotel stays, cruises, guided tours and other travel add-ons. In other words, the sales story has moved well beyond one annual week in one apartment.

That can be attractive if you are already a frequent premium-resort traveller. It can be a poor fit if you really just want one straightforward Florida stay each year at the lowest possible carrying cost.

Florida value questions are still the same in 2026

Even with the branding change, the most important buying questions have not changed much. How much is the upfront purchase? What are the annual maintenance fees and club charges? How realistic is booking the dates and unit types you actually want? What happens if your travel habits change?

The FTC's current consumer guidance remains useful here: add up the initial payment, recurring maintenance fees, taxes, travel costs and exchange charges, and judge the product by its holiday use rather than as an investment. That is especially important with legacy-name products, because resale and developer value can be very different.

Florida legal protections still matter

Florida Statutes Chapter 721 continues to govern timeshare and vacation-plan structures offered in Florida. Section 721.03 shows the scope of the law, while section 721.05 sets out core definitions such as accommodations, assessments and common expenses. The brand may have changed; the contract reality has not.

How to use this page now

Use this page as a bridge between an older brand name and the current market. If you are seriously comparing options, move next to Florida timeshares, Florida vacation clubs and our pros-and-cons guide before you go anywhere near a sales presentation.