Following on from the success of Disney's Happiest Celebration on Earth which commemorated the 50th anniversary of Disneyland in California, Disney announced the new Year of a Million Dreams celebrations which actually ran from October 1, 2006 to December 31, 2007 (a total of 15 months) in both Walt Disney World Florida and Disneyland California.
Disney have also announced a Where Dreams Come True marketing campaign including special sweepstake prize draws and several new attractions which are due to be opened during the festivities
During the Happiest Celebration on Earth, attendance at Disney's Florida parks rose by between 5% and 6.5% and Disney hoped to do the same again through 2007 with the new celebrations.
Over a Million Dream Prizes
During the Year of a Million Dreams, Disney will give away over 1,000,000 dreams and prizes ranging in value from a few dollars to tens of thousands of dollars; others will simply be priceless, like spending the night in the Cinderella Castle.
Some dreams and prizes will be handed out randomly by Disney Cast Members to guests anywhere on Disney property, be it in one of the parks, at a resort hotel or in the Downtown Disney area. Others were awarded through a daily mail-in Disney Dreams Giveaway which ra from September 18, 2006 to December 31, 2007.
Thousands of prizes were given away each day with the total value estimated at $17.4 million.
To enter the daily mail-in giveaway you had to be a resident of the United States, Puerto Rico, Canada, Mexico or the United Kingdom.
There were also a series of four Magic of Dreams sweepstakes as part of the Where Dreams Come True campaign. The sweepstake could be entered online where you could build your own dream (see destinations.disney.go.com for more details).
The draw for the first sweepstake has already taken place and one lucky family got to have the Magic Kingdom to themselves for a few hours on the morning of October 4, 2006.
The prizes/dreams being handed out in the parks or through the daily giveaway included:
- an overnight stay in the new Cinderella Castle Suite at Disney's Magic Kingdom® for up to six family members, including dinner at Cinderella's Royal Table restaurant (starting January 25, 2007)
- complimentary accommodation in the new Mickey Mouse Penthouse at the Disneyland® Hotel in California (starting December 1, 2006)
- special DREAM FASTPASS® badges to allow you access to the most popular Disney attractions with little or no waiting
- a 15 day Grand Marshal World Tour trip to all the 11 Disney theme parks around the world (Florida, California, Paris, Hong Kong and Tokyo)
- membership to the Disney Vacation Club through the year 2054 (3 prizes worth $83,701 each)
- dinners at Disney restaurants
- cruises on the Disney Cruise Line
- Adventures by Disney vacation package
- a private shopping spree for Disney merchandise
- special park after-hour events
- a visit to Walt Disney's apartment at Disneyland including a dining experience
- Princess or Pirate-themed gift basket
- a 4 day/3 night trip for four to the Walt Disney World® Resort
- exclusive trading pins and lanyard set
- Mickey Ear Hat
Some prizes like the DREAM FASTPASS® badges and special park after-hour events had to be used in the park the same day.
If you were unable to use your giveaway prize then you were offered an alternative prize of equivalent value.
Disney cast members also created special Magical Moments which included the chance to:
- lead the countdown and sprinkling pixie dust to open a Disney park in the morning
- join the performers on a float in "Mickey's Jammin' Jungle" parade
- sit next to a Disney princess on Cinderella's Golden Carrousel
- be the guest of honour in one of the daily park parades
- do a celebrity-style handprint ceremony
- be Official Wildlife Spotter on a Disney's Animal Kingdom safari
- be invited to a gala ball
- sit next to a pirate on the Pirates of the Caribbean ride
- have a private meeting with a Disney character