Florida Tourism Statistics in 2026
The current official answer is that Florida welcomed a revised 143.33 million visitors in 2025, then an estimated 39.88 million more in the first quarter of 2026. That makes this page much more useful as a live tourism-statistics guide than as an old 2023 snapshot.
VISIT FLORIDA's research FAQ and June 2026 release now give a clearer planning picture than the older numbers that were previously on this page. Florida is still operating at record annual visitation levels, but the mix within those totals matters: domestic travel remains dominant, overseas travel has kept recovering, and Canadian numbers were revised upward after methodology changes.
Florida tourism numbers right now
Florida's latest full-year official figure is 143.33 million visitors for calendar year 2025. VISIT FLORIDA says that was a record for the state and a 0.2% increase over 2024. The same official June 2026 update also says Florida welcomed an estimated 39.88 million visitors in Q1 2026, which was 1.0% lower than Q1 2025 but still a very strong quarterly number.
So if you only need the simple headline, it is this: Florida remains at or near its historic high-water mark for tourism demand in 2026. For broader trip timing, pair these numbers with our best time to visit Florida and Florida weather guides.
Recent annual Florida visitor totals
| Period | Total visitors | What matters |
|---|---|---|
| 2023 | 140.6 million | Revised upward by VISIT FLORIDA; a record at the time. |
| 2024 | 142.9 million | New record, up 1.6% on 2023. |
| 2025 | 143.33 million | Revised official total; another record, up 0.2% on 2024. |
| Q1 2026 | 39.88 million | Still a very strong quarter, down 1.0% year on year. |
Where Florida's visitors come from in 2025
VISIT FLORIDA's current FAQ says the 2025 mix was:
- 130.9 million domestic visitors, equal to 91.3% of total visitation.
- 9.3 million overseas visitors, equal to 6.5% of total visitation.
- 3.2 million Canadian visitors, equal to 2.2% of total visitation.
That means the state is still overwhelmingly driven by domestic demand, but international travel is not a footnote. Overseas visitation came closer to full recovery of pre-pandemic 2019 levels in 2025 than in any prior post-pandemic year.
Top international origin markets
| Country | 2025 visitors |
|---|---|
| Canada | 3.2 million |
| Brazil | 1.3 million |
| United Kingdom | 1.2 million |
| Colombia | 655,000 |
| Mexico | 613,000 |
The UK remains especially important for Florida Review readers. VISIT FLORIDA says the state welcomed 1.2 million UK visitors in 2025, and that UK visitation in Q1 2026 was already running 17.2% ahead of Q1 2025.
How people are getting to Florida
VISIT FLORIDA estimates that the 2025 air versus non-air split for all visitors was 40.7% by air and 59.3% by non-air means. In Q1 2026, domestic air travel remained strong at 13.85 million visitors, while domestic non-air travel was estimated at 22.69 million.
That helps explain why airport demand, road access and seasonal driving patterns still matter so much in Florida planning. If transport is part of your decision, also see our guides to getting to Orlando and getting around Florida.
What the numbers mean for travellers
- Florida is not in a tourism slump: demand is still historically high.
- Peak-period crowding is still a real planning issue: visitor totals help explain why school-holiday and event weeks book up quickly.
- International demand is still rebuilding rather than flatlining: that matters for airfares, UK package inventory and major gateway airports.
- High statewide totals do not mean every attraction feels identical: theme-park crowding, beach-season demand and cruise flows still vary a lot by place and date.
If you want a more attraction-focused companion read, our theme park attendance figures page gives extra context for how statewide demand compares with the parks most visitors actually care about.
Tourism's wider economic weight
VISIT FLORIDA's current FAQ says visitor spending directly and indirectly supported 1.8 million jobs in Florida in 2024. Even if your own trip is mainly about beaches, theme parks or sport, that jobs figure is a good reminder that tourism is still one of the state's defining economic engines.
The bottom line
Use 143.33 million visitors in 2025 as the main current annual benchmark, and 39.88 million visitors in Q1 2026 as the latest quarterly benchmark. Florida remains a record-level destination, with domestic travel doing most of the volume and overseas markets, including the UK, still contributing meaningful growth.
